Ray White Alliance, formerly Ray White Coomera, Pimpama, and Upper Coomera, was seeking a graphic designer who could work within strict brand guidelines while helping the agency find creative ways to make their content stand out. Since joining, I’ve contributed to their branding and marketing strategies by bringing in fresh ideas and combining my illustration and graphic design skills to create versatile content that connects with their audience.

As the sole in-house designer, I work closely with the team to deliver high-quality materials across print, digital, illustration, social media and marketing. This role has allowed me to grow as a multidisciplinary designer while helping the agency strengthen its presence across the Gold Coast.

Ray White Alliance is a leading real estate agency based in Coomera, serving the northern Gold Coast region of Queensland. Led by principals Brad Wilson, Simon Finlayson and Jason Atkinson, the agency combines local expertise with the strength of the Ray White brand. With agents positioned from Ormeau to Pacific Pines, Ray White Alliance provides comprehensive property services across a wide range of communities. Known for their commitment to excellence, they have become a trusted name in the local property market.

Ray White is an established brand of its own, with its style guide to follow and consider when designing marketing assets for the agency.

With Ray White Alliance being a new and upcoming agency, I was approached to help create some branding that would compliment and work alongside the current Ray White branding. To help set them apart from their competitors, to make them distinguishable and to help them stand out.

With the colour palette and monogram carefully chosen to express a sense of calmness, money and drive. Working closely with their team to produce a monogram that reflects their company and their values. "An Alliance of the very best agents on the Gold Coast".