Brand Identity – Paloma
European holiday energy, reimagined for a luxury coastal escape.
Summer, without the airfare.
Paloma’s identity was built around the feeling of a European summer holiday — sun-soaked days, coastal architecture, warm evenings and the relaxed luxury of being somewhere completely removed from everyday life.
Rather than recreating that aesthetic literally, the branding translates the feeling through a modern, fresh visual language. Subtle references to the sun are woven throughout the identity, creating a sense of warmth and place without becoming overly themed.
The brand extends across the wider guest experience, from room keys and collateral to physical touchpoints throughout the resort. Every detail is designed to make Paloma feel considered, elevated and transportive — bringing the feeling of a luxurious summer abroad closer to home.
Brand Strategy
Positioning Paloma as a contemporary beach resort centred around escape, experience and relaxed coastal luxury.
Logo Design
A refined identity incorporating subtle sun-inspired details, balancing sophistication with an effortless resort feel.
Mascot Design
Thoughtful touchpoints including room keys and guest collateral help carry the identity throughout the stay and create a cohesive experience.
Identity Design
A warm, modern visual language inspired by European summers — elevated, fresh and transportive without feeling overly traditional.
